Booth Lottery

Booth sales are closed for the Performing Arts Exchange as the booth lottery deadline has passed. Booth sales will reopen on June 20.

2017 Booth Lottery Policies

In order to be assigned a booth during the lottery process all exhibitors must purchase a booth before the booth lottery deadline, typically in June. Visit the Dates & Deadlines page for more information.

Exhibitors who are sponsors and/or partners receive first consideration at the sole discretion of Conference Management. Booth assignments for the Performing Arts Exchange will be made through a lottery process with three levels. The first round is a lottery drawn from the pool of exhibitors who attended the previous year’s Performing Arts Exchange; the second round is a lottery drawn from exhibitors who did not attend last year but were in attendance sometime during the last three years; the final round is a lottery drawn from all other exhibitors.

Placement during this lottery process is intended to reward seniority without unduly penalizing newcomers. Placement during the booth lottery is not on a first come first serve basis. To ensure fairness to all participants, everyone will receive the same consideration within their lottery level. Conference Management will do their best to accommodate all requests, but no requests can be guaranteed.

If an Exhibitor is unhappy with their placement once the lottery has been drawn and placements announced, they may contact Conference Management to discuss their options. If there are additional, unclaimed spaces left after the lottery process, Management may allow transfer of location. No exhibitor will be allowed to change their booth location more than once.

If there are additional, unclaimed spaces left after the booth lottery process, booths are sold on a first come, first served basis.


Bistro Furniture: All booths will be furnished with one skirted table and two chairs. For an additional $125, full booths substitute one pedestal table and two bar stools, and half booths substitute a round table.
Prime Location Booths: There is an additional $175 surcharge to buy any booth in a high-traffic, premium location in the Marketplace. These booths are marked with a P on the Marketplace Map.
* For all booth pricing, visit the Buy a Booth page.

Frequently Asked Questions

When does Booth Lottery open?
Booth Lottery opens at 9:00 AM Eastern Time on Tuesday, May 23.

When does Booth Lottery close?
Booth Lottery closes at 5:00 PM Eastern Time on Tuesday, June 13.

When are booth assignments announced?
Booth assignments will be announced on Tuesday, June 20.

Will I be able to buy a booth in between the time when booth lottery closes and booth assignments are announced?
No. Booth sales will be closed from 5:00 PM on June 13 until booth assignments are announced on June 20.

If I enter the lottery as soon as it opens, am I guaranteed my first choice booth?
Conference Management attempts to accommodate all requests, however, no requests can be guaranteed. Furthermore, the Booth Lottery is NOT on a first come first serve basis, and you will ultimately receive the same consideration as everyone in your level — even if they registered on the last day of the lottery.

I see an additional level has been added to the lottery. If I attended PAE last year, do I still get priority?
Yes, if you exhibited in PAE in Orlando, you will be placed before anyone who did not attend PAE in Orlando. Exhibitors who did not attend PAE in Orlando but attended during the last three years will be drawn during the second round.  All other exhibitors will be drawn during the third round.

Do I have to pay the entire sum of my booth upon entering the lottery?
While you are encouraged to pay the entire sum of your booth upon entering the lottery, you are only required to pay a $250 non-refundable deposit. Your booth must be paid in full by July 13; if it is unpaid at that time, the booth will be released and resold.

Must I buy a Prime Location booth to get one of the booths marked with a P on the map?
Yes, you will not have the option to obtain one of these booths unless you buy a Prime Location booth during the lottery for an additional fee of $175.

After I’ve entered the booth lottery, do I need to do anything else to register for the conference?
Yes, once you’ve entered the lottery, you will be directed to the Exhibitor Service Center where you’ll be asked to complete a full registration questionnaire. In the Exhibitor Service Center, you can also register additional booth staff, as well as buy artist and guest passes for the conference.

Can I register my booth staff at the same time as registering for the lottery?
Yes, booth staff registration will open once the lottery opens, and you will be given a login to register your booth staff upon entering the booth lottery. Each individual must be registered as booth staff to attend any portion of the conference.