Make an itinerary so you can prioritize conference events you’d like to attend
Bring scaled down promotional materials to market your roster or venue
Practice your “elevator pitch” prior to the Marketplace opening on the first day
Remember, it is poor etiquette to interrupt meetings; you can always stop by a booth later, or look up someone’s contact information using the Attendee List
Schedule your meetings ahead of the conference
Prior to the conference, download the Attendee List and do some pre-conference marketing
Research which presenters you’re interested in working with by who they book, who their audiences are, and what their budget is
Be aware of your artists’ technical requirements and schedules
Have information easily available for presenters with lower budgets
Prior to the conference, take a look at which exhibitors will be present and make an itinerary of who you’d like to meet with. You may also want to download the full attendee list for networking
Consider attending your state consortia meeting – there may be a presenter in your state interested in some of the same artists you are
Know the specifics of your venue: technical info, budget size, audience, etc.
If you take promotional materials while an exhibitor is meeting with someone else, leave your business card as a courtesy
Bring your programming calendar for the next two years
Consider the possibility of block booking with other venues whose mission and audience is similar to yours
Block out time in your schedule for “discovery” in the Exhibit Hall. The Marketplace provides a great opportunity to meet new agents, managers, and artists, and to find new opportunities for your upcoming season. You may find that the final day and accessible hours are prime times for discovery!