Robert Friend has thirty years of leadership in the non-profit and commercial performing arts and sports industries. He has extensive experience in strategic and financial business operations with significant expertise in fundraising, marketing, sales, and technology. As global head of business development and strategy for Patron Technology, Robert is responsible for developing and implementing market strategies that drive sales, market intelligence, and revenue growth for the PatronManager CRM software solution and plays a major role in the company’s growth and transformation objectives. Robert is an Adjunct for the Brooklyn College Graduate Training Program in Performing Arts Management. He served as Executive Director for the Arenafootball2 Mohegan Wolves, as Director of Institutional Advancement for Connecticut’s Garde Arts Center, as Director of Marketing and Operations for California’s Tony Award-winning La Jolla Playhouse, and Associate Director of Marketing for Connecticut’s Long Wharf Theatre. Robert is a graduate of Boston’s Emerson College and serves on the College’s Board of Trustees. He is a past member of the League of Historic American Theatres Board of Directors. And, currently serves as Board Secretary of the International Ticketing Association (INTIX) Board of Directors.