Keynote Speaker Dr. Steven J. Tepper
Right Sizing the Arts: Understanding the Human Dimensions of 21st Century Markets
With Music City as a backdrop, this talk will explore how a new generation of artists and musicians are remaking the music industry and taking advantage of the human dimensions of 21st century markets. What can the nonprofit arts, particularly the presenting and touring sector, learn from these new models and new innovations?
In the 19th century, art and art making were largely homegrown affairs. Whether playing the guitar on the porch, singing in the parlor, or speaking lines of Shakespeare after supper, historically arts participation in America was vernacular, intimate and largely involved amateurs. The 20th century witnessed an incredible growth in national arts markets and the evolution of professional arts institutions whose mission was to nurture great art and present or sell it to expanding audiences. For most of the past century, arts enterprises have pursued a strategy of growth – seeking broader audiences, bigger facilities, and larger budgets. In a desire to grow, the arts have embraced new technologies, diversified their missions, and responded to market demands. But today markets are no longer discrete segments defined by demographics and tastes. Instead, markets are conversations. New technologies have allowed people to connect through and communicate about the arts on a human scale where individuals seek authenticity and conversation above all else. The music industry has been on the front lines of this transformation with many older institutions and organizations struggling to stay relevant. Their stories will animate this opening plenary session of PAE, which includes a Q&A with Dr. Tepper.
About Dr. Steven J. Tepper
Dr. Tepper is associate director of the Curb Center for Art, Enterprise, and Public Policy, and associate professor in the department of sociology at Vanderbilt. Prior to Vanderbilt, Tepper served as deputy director of the Princeton University Center for Arts and Cultural Policy Studies. Dr. Tepper’s research focuses on creativity in education and work; conflict over art and culture; and cultural participation. He is author of Not Here, Not Now, Not That! Protest Over Art and Media in America. Tepper serves as research director for the Strategic National Arts Alumni Project – a national initiative following the lives of arts graduates to better understand artistic training and work in the 21st century. He is also the facilitator for Leadership Music, a national organization that strengthens the leadership capacities of decision-makers in the music and entertainment business.
The Red Hot Chilli Pipers: The red hottest ticket in entertainment today!
It’s Rock. It’s Bagpipes. It’s Bagrock. AC/DC meets Robert Burns. Where rock anthems sit comfortably alongside the great tunes from the glens and the mountains of Scotland. It’s The Red Hot Chilli Pipers -- an 8-piece ensemble consisting of pipers, guitarists, keyboards, and drummers -- who have been rocking the world from New York to Beijing to Melbourne and everywhere in between with musicianship of the highest order and a passion for pipes that will leave you breathless. The world saw them on NBC-TV when they played during the Olympics telecast.
Formed in 2002, The Chillis have fast become a global phenomenon, taking their signature 'Bagrock' sound to the masses with their unique fusion of rocked up Bagpipes and clever covers of popular songs from all genres. Their trademark sound includes traditional pipe tunes –“Amazing Grace” and “The Hills of Argyll” (done Chilli-style, of course!) -- and contemporary anthems from Queen, Coldplay, Snow Patrol, Robbie Williams and AC/DC. From theatres and performing arts centers to huge festivals and top corporate and A-list celebrity clients, the Chillis have been playing to packed houses and standing ovations night after night. Check them out >>