The Price is Right: Pricing Strategies and Tools to Meet Mission, Grow Participation and Maximize Income


Tuesday, September 27 | 9:00 – 10:15 a.m.
Antigua 2

Price – it is one of the drivers of successful marketing, but it is also a statement about an organization: its mission, art, and relationship to its audience. Reviewing current pricing policies should happen at least once per year and always as a part of a strategic planning process. Across the United States, arts institutions are changing their prices and everyone has an opinion, and there are seemingly unlimited options available: popular pricing, dynamic pricing, pay what you can/ want, buy early for less, or even free, to name a few. Significant to these choices is the use of mission-centric, data-informed decision-making. Through case studies and demonstrations, participants will leave with tools to evaluate the impact and success of their current pricing strategies and methods to implement and evaluate changes.

Faculty: Dr. Brett Ashley Crawford

View the course outline