Wednesday, September 28 | 9:00 – 10:15 a.m.
A panel discussion with the audience on trends in Social Media and Mobile Marketing today and why we need them as part of our overall marketing efforts and our daily operations. The discussion includes looking at different social media platforms, directing your social media to the right target audiences, the growing use and importance of mobile marketing, and the big question of do we truly need social media and when is it okay to not use it. The panel includes representatives from a presenting organization, a booking agent/artist manager, a marketing industry professional, and a university professional/researcher.
Faculty: David Rowell | David Dombrosky | Mary Katz | Tim Drake